When it comes to the relationship between an attorney and their client, trust is invaluable.
Read More »New: “WordPress® in One Hour for Lawyers”
The ABA Law Practice Division is pleased to announce the publication of WordPress® in One Hour for Lawyers: How to Create a Website for Your Law Firm. Law firms without websites are placing themselves at a great disadvantage compared with the competition. Even if you feel you receive the majority of your clients through referrals, a website provides the opportunity …
Read More »Law Firm About Page Tips
In my last post, I talked about many of the common blunders lawyers make with their About or Firm Overview pages. In this post, I’ll give some dos and don’ts to help you create a better “About” page. Most lawyers think their website, and particularly their About Page, is about the firm. But in actuality, your site is a resource …
Read More »Law Firm About Pages: Just Platitudes?
If your law firm has a website, it probably also has an “About” page or a “Firm Overview” page. With the increasing popularity of social media, you may have similar pages sprinkled around the web: a LinkedIn Company Profile, a Facebook Business Page, a Google+ page, etc. Just like individual lawyer bio pages, these “About” pages are popular destinations for …
Read More »Tech Mysteries: How Did My Computer Know …?
We’ve all had the how did it know?! moment when using technology. Perhaps you opened a restaurant review website and it listed restaurants near your office without asking for an address. Or maybe you spent a few minutes shopping online for a new coffee table, and now every site you visit seems to have advertisements for coffee tables. Much of this can …
Read More »Developing Your Law Firm Website (Free Book Excerpt)
Adapted and excerpted from Internet Branding for Lawyers: Building the Client-Centered Website (2012) by Jeff Lantz, now available from the ABA Law Practice Management Section. Build Your Website Yourself or Hire a Developer? Your website is your personal 24/7 face to the world. It should be a significant part of your marketing program. Because it’s always available for the …
Read More »Quick Tip: Refresh Your About Page
Whether you’re a solo practitioner or one of many lawyers at a larger firm, chances are good there’s an “About” page for you somewhere on the firm’s website. When’s the last time you took a good hard look at what’s written there? If you’re like most lawyers, your profile includes a formulaic paragraph or two about your professional background, a …
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