When it comes to the relationship between an attorney and their client, trust is invaluable.
Read More »New: “WordPress® in One Hour for Lawyers”
The ABA Law Practice Division is pleased to announce the publication of WordPress® in One Hour for Lawyers: How to Create a Website for Your Law Firm. Law firms without websites are placing themselves at a great disadvantage compared with the competition. Even if you feel you receive the majority of your clients through referrals, a website provides the opportunity ...
Read More »Law Firm About Page Tips
In my last post, I talked about many of the common blunders lawyers make with their About or Firm Overview pages. In this post, I’ll give some dos and don’ts to help you create a better “About” page. Most lawyers think their website, and particularly their About Page, is about the firm. But in actuality, your site is a resource ...
Read More »Law Firm About Pages: Just Platitudes?
If your law firm has a website, it probably also has an “About” page or a “Firm Overview” page. With the increasing popularity of social media, you may have similar pages sprinkled around the web: a LinkedIn Company Profile, a Facebook Business Page, a Google+ page, etc. Just like individual lawyer bio pages, these “About” pages are popular destinations for ...
Read More »Tech Mysteries: How Did My Computer Know …?
We’ve all had the how did it know?! moment when using technology. Perhaps you opened a restaurant review website and it listed restaurants near your office without asking for an address. Or maybe you spent a few minutes shopping online for a new coffee table, and now every site you visit seems to have advertisements for coffee tables. Much of this can ...
Read More »Developing Your Law Firm Website (Free Book Excerpt)
Adapted and excerpted from Internet Branding for Lawyers: Building the Client-Centered Website (2012) by Jeff Lantz, now available from the ABA Law Practice Management Section. Build Your Website Yourself or Hire a Developer? Your website is your personal 24/7 face to the world. It should be a significant part of your marketing program. Because it’s always available for the ...
Read More »Quick Tip: Refresh Your About Page
Whether you’re a solo practitioner or one of many lawyers at a larger firm, chances are good there’s an “About” page for you somewhere on the firm’s website. When’s the last time you took a good hard look at what’s written there? If you’re like most lawyers, your profile includes a formulaic paragraph or two about your professional background, a ...
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