These days, more and more law firms and solo practitioners are creating Facebook Pages to establish a law firm presence on Facebook. Initially, Facebook Pages had only one administrator, but earlier this year, Facebook created multiple administrator roles which allow several different levels of access and control for different individuals within the firm. A law firm’s Facebook Page can have …Read More »
Attract New Clients Using Social Media
Today’s social media age holds opportunity for more than just marketers. Social media is paying off for lawyers in big ways because it helps them attract new clients, expand their network, and grow their practice. Lawyers who don’t understand social media or aren’t willing to try are missing out on an excellent opportunity in a struggling legal market. Learn how …Read More »
How Can Lawyers Benefit from Facebook?
Excerpted and adapted from Facebook in One Hour for Lawyers by Dennis Kennedy and Allison C. Shields, forthcoming in September from LPM Publishing. Pre-order the book today with a 15% pre-publication discount. Why Should Lawyers Use Facebook? As we were writing this book and speaking about Facebook for lawyers, this was the question we heard most often, so we’ll try …Read More »
Is That Facebook Status Update an Advertisement?
When does your social networking qualify as attorney advertising? That’s the question the State Bar of California’s Standing Committee on Professional Responsibility and Conduct addresses in Draft Formal Opinion Interim No. 10-0001. The opinion centers around a hypothetical attorney who uses a social media site (e.g. Facebook, Twitter) and connects to a mixture of personal and professional acquaintances, “including some …Read More »
Navigating Facebook’s Ocean of Personal Data
Technology Review, an excellent journal published by MIT, has an article in its July/August 2012 edition examining Facebook’s growing use of the social sciences to analyze user behavior. Technology Review editor Tom Simonite writes: Now that the company has gone public, the pressure to develop new sources of profit … is likely to force it to do more with its hoard …Read More »
Quick Tip: Manage Your Social Media Permissions
One of the great attractions of social media and the cloud is the ease with which we can combine tools and expand functionality. With a few clicks, you can link social networking profiles from two different sites, or use your login information from one service to access another. Perhaps you have Twitter feeding automatically to your LinkedIn profile, or you’ve …Read More »
How Do You Archive Your Social Media Activity?
We were actually surprised to hear this question when we lectured last week at the Indiana Bar’s Solo and Small Firm Conference. It’s not surprising that large firms feel the need to archive postings, but it was striking that a solo attorney should feel the need. Not only did a member of the audience bring up the possible ethical need …Read More »