Social media has significantly adapted the way we communicate. For this reason, it is increasingly important for your law firm to not only have a social media presence, but to actually use it. One beneficial yet simple way to encourage two-way communication on Twitter is through the Follow Friday hashtag (#FF). Follow Friday is a great way to give a …
Read More »Making Social Media Work for Your Law Firm
Consumers today are constantly connected and expect the same from businesses. Social media can provide that connection by creating a direct stream of communication between clients and firms. Used appropriately, social media can expand business opportunities, garner strong relationships with clients and is even an opportunity to give your firm its own unique personality. Are you eager to do more …
Read More »A Social Stream in an Ocean of Big Data
Hello big data! The buzz is getting louder around the legal water coolers these days. There’s a lot more talk about big data regulations, compliance, and privacy—the legal stuff, of course. But there are also an increasing number of conversations around concepts such as “disparate records” stored in “unstructured” ways on network drives, PCs, mobile devices, and even flash drives, …
Read More »Coming Soon: “Social Media as Evidence: Cases, Practice Pointers, and Techniques”
LPM is thrilled to be publishing Social Media as Evidence: Cases, Practice Pointers, and Techniques in March. Pre-order your copy today with a 15% pre-publication discount! For lawyers, the proverbial “smoking gun document” of the pre-internet era has given way to the “smoking gun tweet.” In recent years, Facebook, Twitter, blogs, and other social media channels have become an evidentiary gold mine for …
Read More »Blocking Unwanted Messages on LinkedIn
LinkedIn can be a great tool for marketing your practice, building your network and connecting with others, but it has pitfalls just like any other marketing tool. Rather than using LinkedIn as a legitimate tool to grow their network or further relationships with existing contacts, some people use it as simply a platform for promoting themselves – or to spam …
Read More »Relevance: Social Media Evidence
Sometimes, I really wonder about attorneys and judges. Not wonder in the sense of awe, but wonder why they often make their lives more confusing and more difficult than necessary. In no area is my wonderment greater than in the arena of e-discovery and, more importantly, the issues relating to the discovery of social media. Various mentors of mine, in …
Read More »New Facebook Privacy Features
If you’re a Facebook user, you may have noticed some new icons that have begun appearing in the Facebook navigation bar. To the right of the “Home” link at the upper right corner of the navigation bar, there is a new Privacy Shortcuts icon (see below). This new icon is intended to give Facebook users easy access to the privacy …
Read More »Do I Need a LinkedIn Premium Account?
“With a premium LinkedIn account you can send InMails to reach anyone on LinkedIn, get hundreds of additional search results, save and organize profiles, and see more information about who’s viewed your profile.” (Source: LinkedIn.com) One of my jobs is to guide, coach, and advise my clients, typically lawyers, law firm marketing teams, and admin professionals, in the use of …
Read More »Social Media: The “New” Courthouse?
Let’s forget, for a moment, the magical marketing benefits of social media and talk about law and order. Prosecutors and defense attorneys are right now, as you’re reading this post, initiating, hosting, or contributing to social Web conversations with ordinary citizens (all potential jurors, I’d add). These officers of the court are, today, boldly intimidating criminals, rallying citizens, and managing …
Read More »“Liking” Your Connections with the New LinkedIn Endorsements
LinkedIn has added a number of new features recently, but the one that seems to be getting the most attention, and is certainly the most noticeable, is the new “endorsement” feature, which was introduced in late September. LinkedIn has always had “recommendations.” Recommendations allow your connections to write a short note about how much they liked working with you or …
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