Tag Archives: social media

LinkedIn’s Company Pages feature is a tool law firms can use to promote the firm and its lawyers, attract qualified prospects for job openings within the firm or to engage with clients, potential clients and referral sources. When the firm creates a Company Page, all employees of the firm who have Profiles on LinkedIn will automatically be attached to the …

One of the ABA’s bestselling books has been fully updated and revised for our readers and members. Coming in October, LinkedIn in One Hour for Lawyers, Second Edition, reflects significant changes to LinkedIn’s layout and functionality made in the past year. In just one hour, this book will help you: Set up a LinkedIn account Create a robust, dynamic profile—and take …

Lawyers are adopting social media at an increasing rate, but many lawyers are unaware of the potential ethical pitfalls of participating on social media platforms – even those geared toward professional, as opposed to social interaction (such as LinkedIn). All lawyers should be familiar with the ethical rules in their jurisdiction, including rules as they relate to advertising, solicitation, and …

If you or your law firm supports multiple social media accounts such as Facebook, Twitter, and LinkedIn, you may be wondering how to effectively manage all of these pages in one place. There are many options to choose from (see the bottom of this blog post), but my personal holy grail for social media management is Hootsuite. I am sure …

Excerpted and adapted from Social Media as Evidence: Cases, Practice Pointers, and Techniques, now available from LPM Publishing. The Use of Social Media to Conduct Research on Jurors In addition to researching individual jurors, parties should also consider social media research to discover trends of thought, attitudes, opinions, and the like among the jury pool in the area, particularly in a high profile case. Indeed, …

If you have a Facebook page for your law firm, you may have noticed the option to try out Facebook’s new page insights. Although the insights feature was always available, the improved version provides much more information and data. So, what’s new? External Referrers Under the “Page Visits” tab, you will see a section titled “External Referrers.” This part is …

Your firm has decided to engage in social networking. You’ve set up accounts on LinkedIn, Twitter, Facebook, and maybe even Google Plus or Pinterest. But nothing much seems to be happening: you’re not getting followers, and no one seems to be interacting with you or your posts and updates. Are you doing social networking wrong, or is it just not …

If you’ve been looking for more insight on your Twitter presence, you will be pleased to know that Twitter has now opened its analytics dashboard to some Twitter handles, free of charge. As this article from Mashable describes, Twitter now allows free access to a comprehensive analytics dashboard to a handful of Twitter users. This feature offers a simple yet …

Excerpted and adapted from The Consumer Law Revolution: The Lawyer’s Guide to the Online Legal Marketplace by Stephanie L. Kimbro, now available from LPM Publishing. With the many benefits that come from the use of social media, there are risks that the law firm must minimize. The individual lawyer or law firm that chooses to create and use a profile within …

You may have heard that Facebook has recently added support for hashtags in Facebook posts. As usual, they’re rolling them out slowly, so all users won’t see them right away, but if you don’t have hashtag functionality yet, don’t worry – you’ll be seeing it soon. Facebook expert Mari Smith posted some tips when using hashtags on Facebook: Even if …