Tag Archives: marketing

LinkedIn Pages for Law Firms

LinkedIn’s Company Pages feature is a tool law firms can use to promote the firm and its lawyers, attract qualified prospects for job openings within the firm or to engage with clients, potential clients and referral sources. When the firm creates a Company Page, all employees of the firm who have Profiles on LinkedIn will automatically be attached to the ...

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Coming Soon: “LinkedIn in One Hour for Lawyers, Second Edition”

One of the ABA’s bestselling books has been fully updated and revised for our readers and members. Coming in October, LinkedIn in One Hour for Lawyers, Second Edition, reflects significant changes to LinkedIn’s layout and functionality made in the past year. In just one hour, this book will help you: Set up a LinkedIn account Create a robust, dynamic profile—and take ...

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Legal Search Leads: Making Google AdWords Work For Your Firm

Potential clients will likely be Googling your name before they ever meet you face-to-face. Being searchable and having an impressive online profile is an expectation held by all. This premise may seem like a disadvantage to some, but paid search advertising programs such as Google AdWords allow for the capitalization of this growing trend. In our 30 minute webinar sponsored ...

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Introducing Yourself Online: 3 Videos Every Lawyer Should Have

As I wade through the different technology available to lawyers, I often find myself writing about the importance of an old school face to face meeting. Most of what we do as attorneys is geared towards making the best impression when we are actually in the room with someone important; the client, opposing counsel, the judge. First impressions count but ...

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Social Media Management with Hootsuite

If you or your law firm supports multiple social media accounts such as Facebook, Twitter, and LinkedIn, you may be wondering how to effectively manage all of these pages in one place. There are many options to choose from (see the bottom of this blog post), but my personal holy grail for social media management is Hootsuite. I am sure ...

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The New and Much Improved Facebook Page Insights

If you have a Facebook page for your law firm, you may have noticed the option to try out Facebook’s new page insights. Although the insights feature was always available, the improved version provides much more information and data. So, what’s new? External Referrers Under the “Page Visits” tab, you will see a section titled “External Referrers.” This part is ...

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Free Analytics Feature on Twitter

If you’ve been looking for more insight on your Twitter presence, you will be pleased to know that Twitter has now opened its analytics dashboard to some Twitter handles, free of charge. As this article from Mashable describes, Twitter now allows free access to a comprehensive analytics dashboard to a handful of Twitter users. This feature offers a simple yet ...

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Twitter for the Young Lawyer

We’re happy to welcome this guest post from Victoria Santoro exploring how young lawyers can use Twitter. Victoria is a litigator with Meehan, Boyle, Black & Bogdanow, P.C. in Boston, MA. You can follow Victoria on Twitter @TheLimberLawyer. Twitter accounts, in large part, break into two camps. Fun and business. Jokes and brand-building. So, as a young lawyer, where exactly do you fit? You ...

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Join the Legal Technology Conversation

The Legal Technology Resource Center is pleased to invite you to join the latest platform for legal technology conversations: its new LinkedIn Group! This discussion-based group will cover relevant topics in legal technology, led by group members. We highly encourage you to start conversations, pose questions, and interact with each other as often as possible. Use this channel as a way to network ...

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