Tag Archives: marketing

Thinking Big: Better Leveraging Search to Supercharge Your Firm’s Marketing Efforts

Search engine rank has become a popular topic in marketing over the past couple of years. Many lawyers see this concept as an automatic way to generate an active flow of prospects to their firms, but should more focus be going into search engine optimization? In this 30 minute presentation sponsored by FindLaw, discover how search engines actually generate leads ...

Read More »

Internet Marketing: Law Practice Today, November 2013

The American Bar Association’s Law Practice Division provides a monthly webzine, Law Practice Today, covering the latest topics in law practice management. November’s edition focuses on internet marketing, discussing topics such as social media, ethics, and search engine optimization. Here are some highlights from this issue: Social Media, Ethics, and “Expertise:” What’s a Lawyer to Do? “Lawyers have embraced LinkedIn more than any other ...

Read More »

The Marketing Issue: Law Practice Magazine November/December 2013

Every other month, the ABA Law Practice Division publishes a new issue of Law Practice Magazine featuring insightful articles and helpful tips regarding marketing and client development, finance, legal technology and practice management. The latest issue focusing on marketing will teach you how to communicate effectively, improve your client relationships, boost referrals, and cultivate your firm’s business development. Here are a few highlights: Microsoft Surface ...

Read More »

Hidden Twitter Tricks

If you’ve been using Twitter for awhile, you probably think you have it down. You keep your tweets short and sweet, incorporate a hashtag here and there, keep it interesting and a bit mysterious if there is a link or picture attached – nailed it. Your tweets are probably doing the job, but maybe it is time to challenge yourself ...

Read More »

Oh, Snap! Video Made Simple

As an addendum to last month’s blog about videos, I am very pleased to share with you my most recent technological discovery…the Vsnap. I’ve devoted some time to researching the easiest and best options for filming and editing videos for online distribution. Frankly, shooting long videos and editing them can be a time-consuming process. That doesn’t even take into account ...

Read More »

LinkedIn Pages for Law Firms

LinkedIn’s Company Pages feature is a tool law firms can use to promote the firm and its lawyers, attract qualified prospects for job openings within the firm or to engage with clients, potential clients and referral sources. When the firm creates a Company Page, all employees of the firm who have Profiles on LinkedIn will automatically be attached to the ...

Read More »

Coming Soon: “LinkedIn in One Hour for Lawyers, Second Edition”

One of the ABA’s bestselling books has been fully updated and revised for our readers and members. Coming in October, LinkedIn in One Hour for Lawyers, Second Edition, reflects significant changes to LinkedIn’s layout and functionality made in the past year. In just one hour, this book will help you: Set up a LinkedIn account Create a robust, dynamic profile—and take ...

Read More »

Legal Search Leads: Making Google AdWords Work For Your Firm

Potential clients will likely be Googling your name before they ever meet you face-to-face. Being searchable and having an impressive online profile is an expectation held by all. This premise may seem like a disadvantage to some, but paid search advertising programs such as Google AdWords allow for the capitalization of this growing trend. In our 30 minute webinar sponsored ...

Read More »

Introducing Yourself Online: 3 Videos Every Lawyer Should Have

As I wade through the different technology available to lawyers, I often find myself writing about the importance of an old school face to face meeting. Most of what we do as attorneys is geared towards making the best impression when we are actually in the room with someone important; the client, opposing counsel, the judge. First impressions count but ...

Read More »