Tag Archives: branding

A brand that positions you as the go-to expert in your niche will make you more profitable.

An effective brand makes all of your marketing and business development more profitable.

Why your personal brand matters, regardless of whether you are a law firm lawyer, solo practitioner or in-house counsel.

Excerpted and adapted from Personal Branding in One Hour for Lawyers by Katy Goshtasbi, published by the ABA Law Practice Division. How many times have you attended a crowded bar association event where it seemed every lawyer in attendance was wearing a blue or black suit? How many times have you left gatherings, such as those bar association events, where everyone and …

The end of summer marks the release of two legal-tech surveys that create the benchmark for solos and firms on legal technology practices and spending. The ILTA / InsideLegal Technology Survey and the ABA Legal Technology Survey Report define key trends and give lawyers a look at the current state of legal technology. On this episode of The Kennedy-Mighell Report, Dennis Kennedy and Tom …

We’re happy to welcome this guest post from Victoria Santoro exploring how young lawyers can use Twitter. Victoria is a litigator with Meehan, Boyle, Black & Bogdanow, P.C. in Boston, MA. You can follow Victoria on Twitter @TheLimberLawyer. Twitter accounts, in large part, break into two camps. Fun and business. Jokes and brand-building. So, as a young lawyer, where exactly do you fit? You …