Samantha Meinke is the communications manager at the State Bar of Michigan. In this role, she creates and oversees communications, marketing, social media and media relations strategies and cultivates new online communities for the bar association and its entities. As a speaker and consultant, she advises attorneys and legal entities on how to maximize their online impact. She began her career in the mainstream news media as a newspaper reporter, before becoming a custom publications writer, editor, blogger and an early adopter of social media. She is a graduate of the University of Michigan.