It definitely isn’t a new discovery, and it certainly isn’t unique to the legal industry. 

There are a lot of places where you can spend your money and energy when you first open your law firm. It’s important that you prioritize and allocate your limited resources in the right areas.

In a highly competitive market, you have to find a way to stand out. It’s vital that you establish yourself as the expert and become so unforgettable that clients seek you out