Law Technology Today From the ABA Legal Technology Resource Center
For solo and small law firms, the adoption of digital advertising and online forms of communication are a powerful way to grow your business with limited resources. Tools like Google Business and Paid Search (or PPC) can drastically help improve your marketing ROI but getting started may seem intimidating.
Join Matt Burke, Founder & CEO, ZillaMetrics, and CallRail, a leader in call tracking analytics, to discuss how to start growing your firm with digital tools like these, and what systems you need to place to measure and optimize your digital marketing.
Learning objectives:
- The importance of systems and metrics
- What you need to get started with Google Business and PPC
- Using Google Business strategically
- Optimization techniques & review generation
- PPC Strategies (and how to know if they’re working)
Past Industry Insight Webinars
Join us for a live webinar at http://ambar.org/industryinsight to view our live webinars recorded every Wednesday at 1:00 PM CT/2:00 PM ET. Included is a Q&A with our speaker.
Follow us at @LTRC for updates on new webinars, CLEs, and our blog lawtechnologytoday.org for updates on the latest legal tech trends, tips, and news.
