SEO is not an easy thing for any business, but if you’re a startup with a limited budget, then you need to make an impact fast. And there is no better tool than applying an SEO strategy. By performing the correct steps you may get great results. But it is highly important to possess relevant information about it, as SEO is continuously transforming. And efforts, that were vital in 2020 should be changed in 2021.
For Google, it doesn’t matter what kind of business you are. Your main task is to focus on quality content, which should be link-worthy, optimized, and valuable. Great UX, high-level content, and engagement will keep users on your site and improve your search engines’ rank.
So, consider our best practices and modify your startup into a successful and profitable business.
Establish your goals and objectives
Defining long-term clear and main goals will help you to win with your SEO campaign as your actions and efforts will have the right path. Your objectives depend on the nature of your business and many other factors. They could be very different, for example:
- Your brand awareness’ increasing
- Increasing traffic to business’ site
- Increase sales for eCommerce startups, etc.
And if your goals are measurable, they will be very effective to your campaign in general.
Find proper keywords
Your business definitely depends on people’s wishes. That is why your audience is the main factor, that you should take into account during keyword research. Make some analysis, check what your main competitors use. Your own simple or long-tail keywords might increase your brand awareness. They must be related to your product and target audience, so by monthly measuring of specific keywords, you will see its effectiveness.
On-page optimization means associating your subject and texts with particular keywords. And this phase is very important as it supports you with the readability progress and user experience of your page and website in general. Besides, optimization will help with the appropriate indexation of your website by Google or by other search engines. First of all, you should focus on optimization of these elements:
- Title tags
- Meta descriptions
- Page load speed
- Crawl errors
- Content characteristics
- URL structure
And still, we can add, etc. many times, as based on your business’ specification this list should be much bigger.
Identify needed measures
If you have goals, you should know how to measure them. So, create a system of metrics and build your campaign around it. Check how effective are your keywords, tags, how often you run guest posting campaigns, and how successful they are (you can find more about guest posting strategies and their use here). Use the best free or paid analyzing tools, like Google Analytics and Search Console or many other supportive services. Yes, maybe all those dashboards and reports have not been in your dreams, but they will be very helpful for improving your SEO results.
Evaluate your SEO progress
One more thing, that will show the powers or weaknesses of your SEO campaign is its evaluation. It mostly is long-term, so you need to understand the moment when you should stop and change some approaches.
Google the name of your brand and check the reviews, ranking, social media pages, etc. Find out what users are interested in when looking for your brand in a “searches related to” section. Evaluate your main metrics and check your traffic. It is connected with your ranking, so evaluate both and decide for yourself if you need to buy organic backlinks or it is enough for your business.
Of course, it is not all things, that you should perform. And depending on your business you may need to do much more actions to increase your SEO rankings. But if you are a startup with a small budget, the easiest thing that you can do is to keep your hand on the pulse and stay updated about new SEO trends, news, and updates.
Implementing an SEO strategy isn’t a simple task, especially if it is a new thing for you. But it should be a priority focus for new businesses in 2021. And you will get inspiring results without gigantic expenses. Don’t be afraid to invest your time and money for great payoff and successful building of your brand.