Most legal professionals either don’t know or don’t care about how to optimize their LinkedIn account. And why should they? Does LinkedIn bring value to users in the legal space? A new book by Allison Shields and Dennis Kennedy, “Make LinkedIn Work for You: A Practical Handbook for Lawyers and Other Legal Professionals,” shows the benefits of implementing a strategic LinkedIn plan. Host Tom Mighell talks to Allison and Dennis about their tips for increasing referral networks, deepening professional relationships, and showcasing valuable content.
Don’t forget to check out Dennis & Tom’s, “The Lawyer’s Guide to Collaboration Tools and Technologies: Smart Ways to Work Together, Second Edition” on Amazon.