The Internet is the fastest way for any practice to connect with new clients and generate new sources of revenue. For that reason, law firms must invest in digital marketing campaigns that drive engagement. Unfortunately, creating these campaigns is easier said than done, because today’s clients are complex, with behaviors and expectations that aren’t always predictable. That complexity means firms need to be more aggressive in their marketing if they’re to remain visible, viable, and appealing among the multitude of choices clients have at their fingertips. In this webinar, we’ll explore what’s happening in legal marketing right now, and what’s coming ahead so you can capture more attention, increase your appeal to potential clients, and strengthen your bottom line. In this webinar, you’ll also learn how:
- Emerging digital trends are shifting the landscape of legal marketing and what you can do today that leverages these trends to generate new clients
- The shift in client expectations is forcing law firms to rethink their case acquisition strategies
- Technology is altering how Americans engage with digital content and what your practice must do to keep pace
Ben Fiandaca, Senior Vice President at Scorpion
With over a decade in the digital marketing and technology industry, Ben provides clients with customized solutions that allow them to grow their firms. Today, Ben specializes in solutions that help personal injury firms attract more cases from the Internet and is often educating attorneys on best practices for case acquisition at conferences such as AAJ and Mass Torts Made Perfect.
*Please note that this was a non-CLE webinar.