Law Technology Today From the ABA Legal Technology Resource Center
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If you haven’t already done so, now is as good of a time as any to think about how you plan to market your business. This is the ideal time to take on a new marketing initiative, and these tips below will provide you with some ideas, along with a few reasons to get started today.
For example, is your website outdated and due for a makeover? Is your message and branding on point with what you’re doing in your office and communicating your expertise and reputation? Are you staying in touch with your referral sources and maximizing your opportunities as much as you would like?
If you don’t have solid answers for those questions, consider these reasons for getting started on a new marketing direction now.
1. Achieve Your Goals with a Healthy ROI
It’s not only important to set personal goals but also business goals as well. How much do you want to grow your business? How many new clients do you want to work with? Putting the right marketing in place can help you realize those goals and help you focus on what you want your 2019 ROI to be!
2. Availability in Your Budget
Hopefully, you have an idea of your budget for the year and know what you want to spend and where. Don’t wait until later in the year when your budget gets sucked up by lower priorities. For many of us, being reactive with our spending usually ends up with our money going to lesser priorities.
3. Capitalize on your Momentum
Now that it’s already March, you hopefully should have a rhythmic momentum going along with energy and enthusiasm for the rest of the year ahead. Capitalize on that and get an exciting new marketing initiative going! Even more, few marketing initiatives see immediate results. Start early and reap the exponential benefits as the year progresses.
4. Ramp Up Time, Don’t Fall Behind!
Remember, quality marketing has a reasonable onboarding period. For example, a great website takes at least a few months to deliver from start to finish. Companies that promise you a website in a week or two aren’t going to provide you with a great product. Don’t settle for “good enough,” get started now so that you don’t get too deep into this year before launching a new campaign.
5. Perfect Timing for a New Strategy or Refined Message
This is also a great time to reconsider your current strategy and messaging. Do you want to focus more on a particular niche? Do you want to do more to tell your story of why you are passionate about helping your clients? Is there something that simply is not communicated as effectively or poignantly in your marketing as you would like? Consder these tips and you’re sure to have a succesful new marketing initiative!
