women of legal tech

Women of Legal Tech: Basha Rubin

The Legal Technology Resource Center’s Women of Legal Tech initiative is intended to encourage diversity and celebrate women in legal technology. This initiative launched in 2015 with a list of innovators and leaders in legal technology and with this year’s additions, that list now includes over 80 talented and influential women leaders. Every Thursday, we will be featuring a woman from our class of 2018. This week we have Basha Rubin!

Basha Rubin, Chief Executive Officer & Co-Founder of Priori Legal. Find her on Twitter @basharubin




How did you become involved in legal tech?

After graduating from Yale Law School, I decided that I had the potential to make a significant impact on the practice of law by founding a technology company. I believed—and still do—that legal services can be delivered more efficiently and cost-effectively using technology. My years in legal tech have only left me more convinced that technology has the potential to create a rising tide for the industry as a whole.

What projects have you been focused on recently?

Priori all day, every day! We’re a legal talent platform that in-house teams use to find, hire and manage top attorneys without costly firm infrastructure. Fast-growing enterprises and Fortune 500 companies leverage Priori’s data-driven RFP process, national and international curated network of boutique firms and temp attorneys, and end-to-end technology platform to manage a full-suite of outside counsel needs and reduce spending. We raised a round of financing a few months ago, so have been heads down building and executing. We have a lot of exciting plans for the rest of the year that we can’t wait to share with everyone.

Is there a legal tech resource of any kind that you find yourself returning to or that was particularly formative for you?

The supportive, collaborative community of the legal tech scene in our early days was particularly formative. I often found myself pleasantly surprised and inspired by how willing people were to share ideas as well as embrace opportunities to partner and promote each other’s products.

What technology do you think lawyers could look at in a different way that would benefit society?

In law, I don’t think it’s a matter of perception but rather the chilling effect of uncertain regulation that discourages experimentation and adoption of technologies that could benefit society. It’s not just sexy technologies like AI and blockchain, the applications of which are myriad, but the implementation of far simpler and more pervasive technology could transform the landscape of our criminal justice system and civil courts if the appropriate actors were correctly incentivized.

What advice would you give to other women who want to get involved in legal tech?

Do it! It’s the right moment: there is no doubt in my mind the opportunities for success in legal technology are expansive and the field is still coalescing.

Give a shout-out to another woman in legal tech who you admire or have learned something from!

My wonderful, tireless, insightful co-founder, Mirra Levitt, without whom Priori would not exist.


Feature image from #WOCinTechChat

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