Gabriela Cubeiro, Director and Co-Founder at CASEpeer. Find her on Twitter @GabrielaCubeiro.
How did you become involved in legal tech?
I was working at a personal injury law firm, straddling the line between marketing and IT. It was clear to me that we needed better case management and reporting tools. I couldn’t find anything on the market that felt right for a modern practice. That’s where the idea for today’s CASEpeer was born.
What projects have you been focused on recently?
CASEpeer, a legal software for personal injury law firms, is my primary focus. We are growing tremendously, and building both an incredible team and an engaged user community. In my free time, I’m developing the website Women of Legal Tech, where I hope to build an inspiring and supportive community.
Is there a legal tech resource of any kind that you find yourself returning to or that was particularly formative for you?
The main thing that comes to mind is conferences like the ABA TECHSHOW. When I was starting out, I was so focused on CASEpeer and our end-users, that I didn’t realize I was part of a larger community. Attending TECHSHOW changed that. The exchange of ideas at events like this is always inspiring.
What technology do you think lawyers could look at in a different way that would benefit society?
Social media. Law firms are catching on to the marketing benefits of social media, but I believe there is more potential. When it comes to access to justice, where are all the people? They’re on their phones, looking for answers. Social media outlets are great equalizers. I envision a future where attorneys can engage more meaningfully online—directly with people in need.
What advice would you give to other women who want to get involved in legal tech?
Just do it. No matter how many legal technologies are on the market, there is always room for a fresh perspective. I personally have found the legal tech community to be very supportive. Ask questions, shake hands, and find mentors.
Give a shout-out to another woman in legal tech who you admire or have learned something from!
Chelsey Lambert, founder of Lex Tech Review. She has been an active member in the legal tech community for years and has many insights about the industry. She is in the trenches, helping attorneys solve their day-to-day problems. Chelsey is so sincere in her desire to help connect law firms with the legal technology that will be right for them. She also recently started a podcast for Women in Legal!