Voluble Is Bringing the Voice of the Consumer to Litigation

Voluble Is Bringing the Voice of the Consumer to Litigation

TORONTO, February 21, 2018— Voluble: Insights for Litigation is excited to be exhibiting at the 2018 ABA TECHSHOW held March 7-10, 2018 at the Hyatt Regency Chicago. Voluble will be showcased in the Start-up Alley Competition on Wednesday, March 7^th as 15 innovative legal start-ups face off in a pitch competition.

Online posts on social media and other sites offer insight into real world consumer opinion and behavior. Voluble collects and then converts these posts into litigation-ready evidence that tells a clear story about the voice, opinion, and actions of the consumer in the relevant time frame.

The process by which Voluble gathers and analyzes social media data was developed by experienced litigation consultants. Each member of the Voluble team has first-hand knowledge of the extraordinary level of scrutiny that evidence relied upon in litigation faces.

Our process produces both quantitative evidence and anecdotal commentary that can either stand on its own or be used to supplement traditional measures of consumer behavior such as surveys. Our proprietary tools and partnerships give us access to data from a comprehensive array of social media platforms (e.g. Twitter and Facebook), forums, e-commerce sites, and blogs. Voluble’s analyses can complement or refute other types of consumer-oriented evidence, and can support either the plaintiff or defendant.

Voluble has analyzed consumer behavior in a variety of industries, including retail, hospitality, consumer packaged goods, health care, media, and professional sports. Voluble is pleased to offer potential clients a preview of our analysis and how our work transforming organic chatter into robust evidence can be applied to your case, free of charge. Visit us at Booth #4 for more information.

About Voluble
Voluble Insights (http://volubleinsights.com/) is an offshoot of Global Business Experts Group (GBX), a litigation and expert witness consulting firm. Through our expert witness work at GBX, we found that existing social media analytics firms had neither the specialized expertise required to address the nuanced issues that arise in litigation, nor the ability to produce analyses that meet rigorous evidentiary standards. Our experienced litigation team transforms vast amounts of organic consumer chatter into relevant and reliable data that can be used by experts to support their opinions in affirmative or rebuttal reports.

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ABA TECHSHOW is an annual legal technology Conference and EXPO designed to bring lawyers and technology together for three days of CLE and networking. Presented by the ABA Law Practice Division, ABA TECHSHOW helps lawyers practice efficiently through the use of technology.