Law Technology Today From the ABA Legal Technology Resource Center
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In this video, we will discuss new trends in Google search and how lawyers should be optimizing their PPC strategies to reach prospective clients. Learn how your prospective clients are searching online, the steps they are taking to reach you or your competitor’s website, and how to be there in the moments that matter.
We will also cover specific action items that you can use to improve your Pay-per-click ads, website, and mobile experience. You will also learn to optimize your AdWords account to get prospective clients the information that they need when they are searching for it.
Learning Objectives:
- How to show up for “Near Me” searches
- The importance of mobile
- Optimizing websites and landing pages
- Creating compelling ad copy
- Practical SEO and Google PPC trends and tactics
Sponsored by:
Please note, this is a non-CLE webinar.
Image is from ShutterStock.com.
