Law Technology Today From the ABA Legal Technology Resource Center
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There were 5 billion searches for Legal Services in the US between 2015 and 2016. With law-related keywords being among the most expensive and competitive, how can you make sure that your firm is being found online?
In Google Advertising for Lawyers: Get Your Firm Found Online, we will discuss new trends in Google search and how lawyers should be optimizing their PPC strategies to reach prospective clients. Learn how your prospective clients are searching online, the steps they are taking to reach you or your competitor’s website, and how to be there in the moments that matter.
We will also cover specific action items that you can use to improve your Pay-per-click ads, website, and mobile experience. You will also learn to optimize your AdWords account to get prospective clients the information that they need when they are searching for it.
Wednesday, June 21st
2:00pm – 2:30pm ET
Learning Objectives:
- How to show up for “Near Me” searches
- The importance of mobile
- Optimizing websites and landing pages
- Creating compelling ad copy
- Practical SEO and Google PPC trends and tactics
Speakers:
Brad Keys Brad Keys, 180fusion Director of Sales
Brad Keys provides strategy on Enterprise Accounts at 180fusion a Deluxe Company, determining the most profitable and sustainable mix of online initiatives. He has contributed his expertise in SEM and SEO to Business 2 Community, SEMRush, Forbes, Huffington Post, and MarketingProfs.
Amy Swartz Amy Swartz, Google Sales Strategy & Enablement
Amy Swartz is the Lead of Traditional Media Sales Enablement for SEM premier partners at Google. She is responsible for the education of Google’s products, sales, and strategy to North American Premier SMB Partners. Originally from Buffalo, NY, Amy has spent the last 18 years in California and recently moved to NYC.
Sponsored by:
Please note, this is a non-CLE webinar.
Image is from ShutterStock.com.