Law Technology Today From the ABA Legal Technology Resource Center
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You may run and operate a great practice that over-delivers for clients, has high success rates and has been around longer than most in your area. However, once you enter the competitive legal digital marketing arena, you may start to feel like you are falling short of expectations. Let’s change that.
A study from Google found that 96% of people that are seeking legal advice use a search engine. 180fusion aims to help law firms attract those leads by showing up online where they are searching.
180fusion is a premier Google partner and top rated digital agency that has been performing online marketing for legal professionals over the last six years. Google is the 800-pound gorilla of search, hosting over 3.5 billion queries per day with many prospective clients already searching for the legal services that you offer. As you have probably already noticed, law-related keywords can be among the most competitive and expensive. What can you do, then, to ensure that your firm can be found online?
At this year’s ABA TECHSHOW, 180fusion and Google will be teaming up for a special Lunch ‘N Learn session specifically created for lawyers and legal professionals. This session will walk through noteworthy data points and how to best leverage the latest features and research from Google to stand apart in the very competitive legal marketplace, with the ultimate goal of increasing your number of retained clients and seeing a measurable return on investment.
The session, Google Advertising for Lawyers, Get Your Firm Found Online, will provide the top five reasons why lawyers fail online and how to not just be a statistic, but a thriving practice as a result of inbound marketing. It will also cover how to target your ideal clients, best practices for ad copy and landing pages, what you can do to take advantage of the “mobile first” movement online, and how to settle on a starting budget for your PPC campaign.
If you are attending ABA TECHSHOW, be sure to also stop by Booth 810 to chat with representatives from 180fusion and Google. They will be offering an attorney specific Local SEO checklist and are happy to act as a resource to help you build your digital footprint. In the spirit of St. Patty’s day, they are also giving away two round trip plane tickets to Ireland. Let’s see who is feeling lucky (and smart)!
