“Invisible apps” are background programs that automatically trigger functions without being opened. Therefore, the app interface is less important than the underlying function. These invisible apps might include automatic notification or emails based on a trigger, a personal concierge, or a password manager. Rather than a calculator or camera app waiting to be opened, invisible apps actively interact with users. Why do Dennis Kennedy and Tom Mighell believe these to be the newest generation of device apps and how can a lawyer use them in his or her practice?
In this episode of The Kennedy-Mighell Report, Dennis Kennedy and Tom Mighell discuss invisible apps, how they might impact or benefit lawyers, and whether they are the leading edge of a much more significant technology wave. They discuss moving away from labeling app success only by presence on the home screen and how invisible apps are more often used but rarely opened. For example, Dennis uses his news apps for breaking stories, his password manager interacts with other apps, and he receives context notifications (e.g. within proximity to a Facebook friend). He also talks about Invisible Girlfriend, an app that gives social proof of a fake relationship for inquisitive friends and family. Tom discusses many useful apps for “if this, then that,” apps that arrange appointments, reservations, and groceries, and email notification automation for social updates. Tom and Dennis discuss how this new generation of notification apps is indicative of emerging information intake platforms like smart watches. Finally, they talk about how lawyers can use these invisible apps for personal life, professional organization, or even client communication.
In the second part of the podcast, Dennis and Tom discuss Dave Winer’s new idea of a five minute podcast that quickly comments on one topic, answers a question, or responds to a post. They discuss the searchability of the podcast, the work spent on production, and whether this really is the Twitter of podcasting. As always, stay tuned for Parting Shots, that one tip, website, or observation you can use the second the podcast ends.