Law Technology Today From the ABA Legal Technology Resource Center
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As an addendum to last month’s blog about videos, I am very pleased to share with you my most recent technological discovery…the Vsnap. I’ve devoted some time to researching the easiest and best options for filming and editing videos for online distribution. Frankly, shooting long videos and editing them can be a time-consuming process. That doesn’t even take into account the time spent creating a script for what you are going to say or even just brainstorming topics. This is where Vsnap comes in. Vsnap is a platform for easily creating short videos (60 seconds or less) and pushing them out to your email and/or social media contacts. Here is why this service is great:
1. Ease
Vsnap has made the video creation process as simple as you could possibly imagine. You can create videos on your computer, your tablet or on your Smartphone. You can add attachments in the form of links, or files. The program syncs with Dropbox to make sharing files simple. It also syncs with your contacts for fast distribution. All of the videos you create are stored in your online account. You can reply to videos you’ve received, forward the video to others or tweet videos out to your followers!
On top of all of this, Vsnap makes it easy for the recipient to view. The videos can be watched on your Smartphone, tablet or computer and do not require the viewer to sign up for an account or download an application. In a world where every website wants your most personal information, this sets Vsnap apart.
2. Warmth
As I have blogged about in the past (and will continue to do so), the face to face meeting is quickly becoming outdated. But it is still important. We can Facebook, tweet, text and email as much as we like, but there is nothing like seeing someone’s face and hearing them speak. About 55% of our communication is body language, and 38% of communication is tone of voice. We can be certain none of that is coming through our email inboxes and twitter feeds.
The introductory video on the Vsnap website talks about the power of warmth and the simple pleasure in seeing someone smile. I believe they’ve hit the nail on the head. These short videos will be a terrific way to introduce yourself to a new client, to say thank you to a colleague, showcase a bit of your personality and hopefully make our technology-driven world a little bit more personable.
3. Short and Sweet
Everyone is busy. It seems like people barely have time to enjoy their lunches, let alone watch videos for even 2 or 3 minutes. We have famously short attention spans, too. Vsnap doesn’t let you go over 60 seconds, so you have to work on your message and get to the point. For the creator of the video, you can sit in your office, film a welcome message and send it off in under a minute.
Vsnap has a free option, with all of the functionality I talked about above. They offer a number of other plans for businesses starting at $3.00 per user per month. If your law firm or company is focused on marketing and social media, having access to a dashboard and analytics may prove very useful. They also offer branding and hosting.
Whether these videos are used for marketing, client success or social media, I think they will be a great and easy addition for any business.
