Whether you’re a solo practitioner or one of many lawyers at a larger firm, chances are good there’s an “About” page for you somewhere on the firm’s website. When’s the last time you took a good hard look at what’s written there? If you’re like most lawyers, your profile includes a formulaic paragraph or two about your professional background, a studio-style headshot, and your contact information. Is that the first impression you want a potential client to have of you? Is there anything on that page that’s going to make you more appealing than the lawyer a mile down the road?
To freshen up your profile:
- Think about your ideal client, and gear your profile towards that person. The profile for a mergers and acquisitions lawyer should look quite a bit different than the profile for a lawyer focused on family law.
- Add links to social networking accounts, like Twitter and LinkedIn.
- Describe outside work that demonstrates your knowledge and personality, including articles you’ve written, interviews, or groups you’re active with.
- Use a less formal photo. No, beach photos probably aren’t appropriate, but think about ditching the studio portrait for a more natural and relatable photo.
- If you’re listing your direct email address, be sure you have a clear, plain-language disclaimer that unsolicited emails sent to that address will not be considered privileged or confidential.