Tag Archives: marketing

What Does Your Appearance Say About Your Personal Brand?

What Does Your Appearance Say About Your Personal Brand?

Excerpted and adapted from Personal Branding in One Hour for Lawyers by Katy Goshtasbi, published by the ABA Law Practice Division. How many times have you attended a crowded bar association event where it seemed every lawyer in attendance was wearing a blue or black suit? How many times have you left gatherings, such as those bar association events, where everyone and ... Read More »

Withdrawing Invitations to Connect on LinkedIn

Withdrawing Invitations to Connect on LinkedIn

One of the best ways to begin building your LinkedIn network is by connecting with people that you already know in real life. LinkedIn makes it easy to do so by uploading your address book to LinkedIn – that way you can see who you already have contact with in the ‘real world,’ which of those contacts are already on ... Read More »

Thinking Big: Better Leveraging Search to Supercharge Your Firm’s Marketing Efforts

Thinking Big: Better Leveraging Search to Supercharge Your Firm’s Marketing Efforts

Search engine rank has become a popular topic in marketing over the past couple of years. Many lawyers see this concept as an automatic way to generate an active flow of prospects to their firms, but should more focus be going into search engine optimization? In this 30 minute presentation sponsored by FindLaw, discover how search engines actually generate leads ... Read More »