Tag Archives: marketing

What Does Your Appearance Say About Your Personal Brand?

What Does Your Appearance Say About Your Personal Brand?

Excerpted and adapted from Personal Branding in One Hour for Lawyers by Katy Goshtasbi, published by the ABA Law Practice Division. How many times have you attended a crowded bar association event where it seemed every lawyer in attendance was wearing a blue or black suit? How many times have you left gatherings, such as those bar association events, where everyone and ... Read More »

Withdrawing Invitations to Connect on LinkedIn

Withdrawing Invitations to Connect on LinkedIn

One of the best ways to begin building your LinkedIn network is by connecting with people that you already know in real life. LinkedIn makes it easy to do so by uploading your address book to LinkedIn – that way you can see who you already have contact with in the ‘real world,’ which of those contacts are already on ... Read More »

Thinking Big: Better Leveraging Search to Supercharge Your Firm’s Marketing Efforts

Thinking Big: Better Leveraging Search to Supercharge Your Firm’s Marketing Efforts

Search engine rank has become a popular topic in marketing over the past couple of years. Many lawyers see this concept as an automatic way to generate an active flow of prospects to their firms, but should more focus be going into search engine optimization? In this 30 minute presentation sponsored by FindLaw, discover how search engines actually generate leads ... Read More »

Internet Marketing: Law Practice Today, November 2013

Internet Marketing: Law Practice Today, November 2013

The American Bar Association’s Law Practice Division provides a monthly webzine, Law Practice Today, covering the latest topics in law practice management. November’s edition focuses on internet marketing, discussing topics such as social media, ethics, and search engine optimization. Here are some highlights from this issue: Social Media, Ethics, and “Expertise:” What’s a Lawyer to Do? “Lawyers have embraced LinkedIn more than any other ... Read More »

The Marketing Issue: Law Practice Magazine November/December 2013

The Marketing Issue: Law Practice Magazine November/December 2013

Every other month, the ABA Law Practice Division publishes a new issue of Law Practice Magazine featuring insightful articles and helpful tips regarding marketing and client development, finance, legal technology and practice management. The latest issue focusing on marketing will teach you how to communicate effectively, improve your client relationships, boost referrals, and cultivate your firm’s business development. Here are a few highlights: Microsoft Surface ... Read More »