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Tag Archives: marketing

What Does Your Appearance Say About Your Personal Brand?

Excerpted and adapted from Personal Branding in One Hour for Lawyers by Katy Goshtasbi, published by the ABA Law Practice Division. How many times have you attended a crowded bar association event where it seemed every lawyer in attendance was wearing a blue or black suit? How many times have you left gatherings, such as those bar […]

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Withdrawing Invitations to Connect on LinkedIn

One of the best ways to begin building your LinkedIn network is by connecting with people that you already know in real life. LinkedIn makes it easy to do so by uploading your address book to LinkedIn – that way you can see who you already have contact with in the ‘real world,’ which of […]

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Video: Thinking Big: Better Leverage Search to Supercharge your Firm’s Marketing Efforts

Search engine rank has become a popular topic in marketing over the past couple of years. In this webinar from the ABA Legal Technology Resource Center, sponsored by FindLaw, discover how search engines actually generate leads for law firms, and uncover specific tactics every law firm should be pursuing in their online marketing efforts. Thank you to our […]

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Thinking Big: Better Leveraging Search to Supercharge Your Firm’s Marketing Efforts

Search engine rank has become a popular topic in marketing over the past couple of years. Many lawyers see this concept as an automatic way to generate an active flow of prospects to their firms, but should more focus be going into search engine optimization? In this 30 minute presentation sponsored by FindLaw, discover how […]

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Internet Marketing: Law Practice Today, November 2013

The American Bar Association’s Law Practice Division provides a monthly webzine, Law Practice Today, covering the latest topics in law practice management. November’s edition focuses on internet marketing, discussing topics such as social media, ethics, and search engine optimization. Here are some highlights from this issue: Social Media, Ethics, and “Expertise:” What’s a Lawyer to Do? “Lawyers have embraced […]

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The Marketing Issue: Law Practice Magazine November/December 2013

Every other month, the ABA Law Practice Division publishes a new issue of Law Practice Magazine featuring insightful articles and helpful tips regarding marketing and client development, finance, legal technology and practice management. The latest issue focusing on marketing will teach you how to communicate effectively, improve your client relationships, boost referrals, and cultivate your firm’s business development. Here are […]

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Hidden Twitter Tricks

If you’ve been using Twitter for awhile, you probably think you have it down. You keep your tweets short and sweet, incorporate a hashtag here and there, keep it interesting and a bit mysterious if there is a link or picture attached – nailed it. Your tweets are probably doing the job, but maybe it […]

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Oh, Snap! Video Made Simple

As an addendum to last month’s blog about videos, I am very pleased to share with you my most recent technological discovery…the Vsnap. I’ve devoted some time to researching the easiest and best options for filming and editing videos for online distribution. Frankly, shooting long videos and editing them can be a time-consuming process. That […]

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LinkedIn Pages for Law Firms

LinkedIn’s Company Pages feature is a tool law firms can use to promote the firm and its lawyers, attract qualified prospects for job openings within the firm or to engage with clients, potential clients and referral sources. When the firm creates a Company Page, all employees of the firm who have Profiles on LinkedIn will […]

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Video: Legal Search Leads: Making Google AdWords Work For Your Firm

Potential clients will likely be Googling your name before they ever meet you face-to-face. Being searchable and having an impressive online profile is an expectation held by every client. In this webinar from the ABA Legal Technology Resource Center, sponsored by FindLaw, learn how to capitalize on this growing trend with paid search advertising programs such […]

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