The Digital Edge

The Lawyer’s Duty of Technology Competence

Tech Toys

In 2009, the American Bar Association created the Commission on Ethics 20/20 to examine in depth how changes in technology affect the ABA Model Rules of Professional Conduct. The commission made many recommendations and, most notably, the ABA modified Rule 1.1 regarding lawyer competence. In the new version, Rule 1.1 Comment 8 reads “To maintain the requisite knowledge and skill, ...

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Website Wizardry: The Right SEO for Your Law Firm

Tech Toys

Search Engine Optimization (SEO) has become an incredibly popular term in marketing, but many lawyers (and most business owners) are still confused about what SEO is and how to hire the right SEO consultant. Furthermore, having an online presence is not all about SEO. Online marketing can be frustrating and confusing, but it is essential for almost all law firms ...

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