Allison Shields

Allison Shields

Allison C. Shields is President of Legal Ease Consulting, Inc. She provides practice management and business development coaching and consulting services to lawyers and law firms in the areas of practice management, productivity, client service, business development, marketing and social media. A former practicing lawyer and law firm manager, Allison knows the unique challenges faced by lawyers today. She understands the law firm environment and the daily pressures faced by lawyers trying to manage and build their business while practicing law and successfully serving their clients.

Allison is the co-author of Facebook in One Hour for Lawyers and LinkedIn in One Hour for Lawyers, both published by the Law Practice Management Section of the American Bar Association in 2012. She writes and lectures frequently for legal organizations and bar associations nationwide, and contributes to several blogs, including her own Legal Ease Blog. Her website provides resources and information for lawyers to help improve their practices. Contact her at Allison@LegalEaseConsulting.com or (631) 642-0221.

Withdrawing Invitations to Connect on LinkedIn

One of the best ways to begin building your LinkedIn network is by connecting with people that you already know in real life. LinkedIn makes it easy to do so by uploading your address book to LinkedIn – that way you can see who you already have contact with in the ‘real world,’ which of those contacts are already on ...

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Changes to LinkedIn Contacts and Inbox

LinkedIn is rolling out changes to its interface faster than we can keep up. Last month we talked about LinkedIn Intro and the potential security problems associated with it. This month we cover two other recent changes that involve your connections and how you communicate with them on LinkedIn. LinkedIn Inbox                    Last week, LinkedIn announced a new look for your ...

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LinkedIn Intro: Potential Security Problems?

The latest new release from LinkedIn is LinkedIn Intro, a mobile product that works in conjunction with the iPhone Apple Mail app, released in English for all users worldwide at the end of October. If you activate LinkedIn’s new Intro service, when viewing email in Apple Mail on your iPhone, a bar will pop up that shows you the person’s ...

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Facebook Graph Search and Privacy

Facebook has been steadily making changes to privacy and security controls, including changes made to app permissions, untagging and removing photos, and adding privacy shortcuts in 2012. In March 2013, Facebook announced Graph Search. Facebook Graph Search is a Facebook specific search engine which allows you to search all of the things people have shared with you. If your post ...

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LinkedIn Pages for Law Firms

LinkedIn’s Company Pages feature is a tool law firms can use to promote the firm and its lawyers, attract qualified prospects for job openings within the firm or to engage with clients, potential clients and referral sources. When the firm creates a Company Page, all employees of the firm who have Profiles on LinkedIn will automatically be attached to the ...

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Legal Ethics and Social Media

Lawyers are adopting social media at an increasing rate, but many lawyers are unaware of the potential ethical pitfalls of participating on social media platforms – even those geared toward professional, as opposed to social interaction (such as LinkedIn). All lawyers should be familiar with the ethical rules in their jurisdiction, including rules as they relate to advertising, solicitation, and ...

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Cultivating Social Media Interaction

Your firm has decided to engage in social networking. You’ve set up accounts on LinkedIn, Twitter, Facebook, and maybe even Google Plus or Pinterest. But nothing much seems to be happening: you’re not getting followers, and no one seems to be interacting with you or your posts and updates. Are you doing social networking wrong, or is it just not ...

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Facebook Hashtags

You may have heard that Facebook has recently added support for hashtags in Facebook posts. As usual, they’re rolling them out slowly, so all users won’t see them right away, but if you don’t have hashtag functionality yet, don’t worry – you’ll be seeing it soon. Facebook expert Mari Smith posted some tips when using hashtags on Facebook: Even if ...

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Law Firm About Page Tips

In my last post, I talked about many of the common blunders lawyers make with their About or Firm Overview pages. In this post, I’ll give some dos and don’ts to help you create a better “About” page. Most lawyers think their website, and particularly their About Page, is about the firm. But in actuality, your site is a resource ...

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Law Firm About Pages: Just Platitudes?

Information

If your law firm has a website, it probably also has an “About” page or a “Firm Overview” page. With the increasing popularity of social media, you may have similar pages sprinkled around the web: a LinkedIn Company Profile, a Facebook Business Page, a Google+ page, etc. Just like individual lawyer bio pages, these “About” pages are popular destinations for ...

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