Internet Marketing: Law Practice Today, November 2013

The American Bar Association’s Law Practice Division provides a monthly webzine, Law Practice Today, covering the latest topics in law practice management. November’s edition focuses on internet marketing, discussing topics such as social media, ethics, and search engine optimization.

Here are some highlights from this issue:

  • Social Media, Ethics, and “Expertise:” What’s a Lawyer to Do?
    “Lawyers have embraced LinkedIn more than any other social media outlet. Bar association ethics committees, however, have not been so welcoming, issuing a series of opinions that will lead many lawyers to tread carefully in social media waters.”
  • Quickly Making a Professional-Looking Website
    “Too many lawyers and firms still don’t have a functioning website. Whatever your reason may be for delaying, you should know that tools like WordPress now make it easier than ever for any lawyer to quickly and easily establish an online presence.”
  • Google+: You, Your Law Firm and the Future of Search
    “If you’re like most lawyers, you’ve either never heard of Google+, or heard it was a failure. Either way, the truth is that Google+ is the future of search. Here’s how to take advantage of it.”

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