LPM Publishing is delighted to announce that The Consumer Law Revolution: The Lawyer’s Guide to the Online Legal Marketplace by Stephanie L. Kimbro has been published.
There is a revolution occurring in the delivery of legal services in the United States. Consumers in need of personal and business legal assistance are turning to the Internet to find lawyers, just like they shop online to buy consumer products. Firms that lack a compelling online marketing presence will lose out on clients and revenue. The Consumer Law Revolution will show lawyers how to harness the marketing power offered by branded legal services networks such as Rocket Lawyer, Avvo, LawZam, LexSpot, and many more—and pull in new clients in the process. This book will help you:
- Develop an online presence for your legal brand
- Learn how branded networks operate–and how best to utilize their services
- Market your practice through online directories, legal networks, lawyer matching sites, forums, document sharing platforms, and more
- Understand the ethics considerations involved with online legal marketing
Here’s what experts are saying about The Consumer Law Revolution:
“Lawyers can often feel overwhelmed by the rapid changes in the profession coming from technological innovation. Stephanie Kimbro takes them through an important aspect of it step by step, clearly, patiently, and comprehensively explaining how to establish a foothold in an online world. She brings calm, clarity, and foresight to a world moving ahead at warp speed.”—Ron A. Dolin, instructor at Stanford Law School
“If you don’t know a Shpoonkle from a Rocket Lawyer, you need this book. There is a brave new world of legal marketing online, in which technology companies are developing platforms to meet consumers’ legal needs. In The Consumer Law Revolution, Stephanie Kimbro maps this new landscape and offers guidance in navigating it. Whether you want to join this revolution or fight it, Kimbro’s book is a must-read.”—Robert J. Ambrogi, lawyer and blogger
“This book is a must-read for anyone who genuinely cares about solving the access-to justice-gap once and for all. Kimbro’s practical, how-to guide brilliantly takes the reader step-by-step through the tools needed to ethically and effectively utilize online marketing and advertising for legal services in an effort to reach untapped and underserved markets.”—Renee Newman Knake, associate professor of law at Michigan State University College of Law and co-founder of ReInvent Law Laboratory
Order your copy of The Consumer Law Revolution today.