Quick Tip: Refresh Your About Page

Whether you’re a solo practitioner or one of many lawyers at a larger firm, chances are good there’s an “About” page for you somewhere on the firm’s website. When’s the last time you took a good hard look at what’s written there?  If you’re like most lawyers, your profile includes a formulaic paragraph or two about your professional background, a studio-style headshot, and your contact information.  Is that the first impression you want a potential client to have of you? Is there anything on that page that’s going to make you more appealing than the lawyer a mile down the road?

To freshen up your profile:

  • Think about your ideal client, and gear your profile towards that person.  The profile for a mergers and acquisitions lawyer should look quite a bit different than the profile for a lawyer focused on family law.
  • Add links to social networking accounts, like Twitter and LinkedIn.
  • Describe outside work that demonstrates your knowledge and personality, including articles you’ve written, interviews, or groups you’re active with.
  • Use a less formal photo. No, beach photos probably aren’t appropriate, but think about ditching the studio portrait for a more natural and relatable photo.
  • If you’re listing your direct email address, be sure you have a clear, plain-language disclaimer that unsolicited emails sent to that address will not be considered privileged or confidential.

About Joshua Poje

Joshua Poje
Joshua Poje (@poje) is the Director of the ABA's Legal Technology Resource Center, where he provides technology and practice management guidance to attorneys throughout the country. He is the editor of the annual ABA Legal Technology Survey Report and a frequent speaker and writer on legal technology topics. Follow him on: Twitter | LinkedIn | Google+

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